The Korea Daily
“My Life Found on the Road… CEO Michael Yang’s Book Launch”
March 9, 2026
Written By Song Yun-seo
A book launch event for “Coming Alive on the Ride,” an autobiographical essay chronicling the cross-country motorcycle journey of Michael Yang (Michael Yang Adventure), a first-generation Korean-American entrepreneur and investor in Silicon Valley, was held at the EK Gallery in Los Angeles on the 7th.
The event was attended by approximately 100 people. Alex Cha, President of the Korean Festival Foundation of Los Angeles, served as the master of ceremonies, while U.S. Senator Andy Kim delivered a congratulatory message via video.
At the event, CEO Yang shared the background behind his decision to pursue new challenges even after achieving success as an entrepreneur, as well as the meaning of life he realized through his approximately 40,000-mile motorcycle journey across the United States.