Press

Media & press inquiries

For press, podcasts, excerpts, or partnerships, please contact Jana Nelson at PR by the Book.

(512) 501-4399 ext. 705
jana@prbythebook.com

The Road Back to Yourself: What 40,000 Miles Can Teach You About Living Fully

Working on Purpose radio with Dr Alise Cortez – In this heartfelt episode, entrepreneur Michael Yang shares how a 40,000-mile motorcycle journey became a moving meditation on his life—from his early years in Korea during wartime, to immigrating to the United States, to building a life of success, love, and family.

Michael Yang: An Open-Ended Pilgrimage

Michael Yang: An Open-Ended Pilgrimage

The Next Chapter with Charlie Hedges – Michael’s life is a testament to the truth that adventure is not a destination, but a way of being. It doesn’t wait for holidays or perfect plans—it whispers from Arctic backroads and echoes through Silicon Valley boardrooms. It lives in the hearts of those bold enough to say, simply, ‘Let’s do this.’

Midwest Book Review

Midwest Book Review

Midwest Book Review – When Michael Yang bought his first motorcycle, he was a teenager who’d just moved to America. He knew little English and had few friends. Still, whenever he rode that green Yamaha, he felt more in touch with life’s possibilities. The bike was stolen a few months later, but Yang never forgot the feeling.

Discovering Your Life’s Purpose: Michael Yang On How to Align Your Goals with Your True Self

Discovering Your Life’s Purpose: Michael Yang On How to Align Your Goals with Your True Self

Authority Magazine – Finding and living in alignment with your true purpose can be a transformative journey. Yet, many struggle with identifying their life’s purpose and aligning their goals with it. In this series, we aim to explore how individuals discover their purpose and create a life that reflects their authentic selves, leading to greater fulfillment and success. As a part of this series, we had the pleasure of interviewing Michael Yang.

LCF Author to Debut Memoir on March 15

LCF Author to Debut Memoir on March 15

La Cañada Flintridge Outlook Valley Sun – La Cañada Flintridge resident Michael Yang will celebrate the release of his book, “Coming Alive on the Ride” at the Flintridge Bookstore on Sunday, March 15, at 4 p.m. When Yang bought his first motorcycle, he was a teenager who’d just moved to America. He knew little English and had few friends. Still, whenever he rode that green Yamaha, he felt more in touch with life’s possibilities.

Michael Yang Successfully Launches Autobiographical Essay Book

Michael Yang Successfully Launches Autobiographical Essay Book

Korea Times – The book launch event for “Coming Alive on the Ride,” an autobiographical essay by Michael Yang, a first-generation Korean-American entrepreneur and investor in Silicon Valley, was held successfully at the EK Art Gallery on the 7th with over 100 attendees.

SBS News coverage of book launch party

SBS US News (Evening News) covered the launch party for Michael Yang’s Coming Alive on the Ride book as part of its evening news broadcast on Monday, March 9th, 2026. Watch the video.

My Life Found on the Road… CEO Michael Yang’s Book Launch

My Life Found on the Road… CEO Michael Yang’s Book Launch

The Korea Daily – A book launch event for “Coming Alive on the Ride,” an autobiographical essay chronicling the cross-country motorcycle journey of Michael Yang (Michael Yang Adventure), a first-generation Korean-American entrepreneur and investor in Silicon Valley, was held at the EK Gallery in Los Angeles on the 7th.

A Second Life Found on the Road

A Second Life Found on the Road

Korea Times – “After I closed my venture business, for a while all I thought about was ‘what should I do next?’ I started riding motorcycles again to fill the void that comes after success and failure.” Michael Yang (Korean name: Yang Min-jeong, 64), a first-generation Korean-American venture entrepreneur and investor in Silicon Valley, has published his autobiography, ‘Coming Alive on the Ride,’ and is now officially documenting the second half of his life.

“I discovered the meaning of life on the road.”

“I discovered the meaning of life on the road.”

Koreatown Daily – There’s a Korean who rejected the comfortable life after retirement and pushed himself to the edge of deprivation and limitations, searching for meaning in life. The protagonist is Michael Yang, a first-generation Korean entrepreneur and investor in Silicon Valley. Yang crossed the American continent 40,000 miles on a motorcycle and published a travelogue, “Coming Alive on the Ride,” which captures his memories of that journey.

“Don’t be afraid, just leave… There, a new world awaits.”

“Don’t be afraid, just leave… There, a new world awaits.”

Chosun Daily – “Some people call me a ‘Renaissance man.’ Having gone from a venture capitalist and investor to an adventurer, a travel blogger, and now a writer, I suppose it means I am talented in many fields.” He is the first-generation Korean entrepreneur in Silicon Valley who made headlines for selling his company for $700 million. Michael Yang, CEO of Michael Yang Adventures, has published a new English-language book titled ‘Coming Alive on the Ride’ (Greenleaf Book Group), which chronicles his journey of a 40,000-mile motorcycle ride across North America from 2018 to 2023.

Michael Yang – Coming Alive on the Ride

Michael Yang – Coming Alive on the Ride

In Conversation with Terry Shepherd – I recently sat down with Michael Yang, the founder of MySimon, to talk about his incredible new memoir, “Coming Alive on the Ride.” Michael reached the “Silicon Valley summit” early, but he discovered that the view from the top can be surprisingly isolating. From arriving in San Jose as a teenager with no English to navigating the unpredictable world of tech and eventually riding a motorcycle to the tip of Patagonia, Michael’s story is about much more than business—it’s about “shin-na-geh” (a state of joyful immersion).

The High-Speed Zen of Michael Yang

The High-Speed Zen of Michael Yang

Terry Shepherd, Substack – Michael Yang reached the Silicon Valley summit early. As founder of MySimon, an online price comparison service born in the unruly optimism of the late nineteen-nineties tech boom, Michael helped shape how people shopped on the internet reaping a peak valuation when his company was acquired. It was, by any conventional standard, a victory lap. Yet in his memoir, Coming Alive on the Ride, Yang suggests that triumph, like altitude, can be strangely isolating. The view from the peak, he implies, rarely offers the transformation we expect. For that, one must keep moving.

What Changed? Podcast with Michael Yang

What Changed? Podcast – Michael Yang sold his tech company for 700 million dollars. The success was real. The achievement was undeniable. And it still did not make him feel complete. In this episode, we confront life after success and the quiet identity shift that can follow major milestones. Not burnout. Not failure. Something subtler. The moment when nothing is technically wrong, yet something inside feels unfinished.

Book review – Coming Alive on the Ride

Book review – Coming Alive on the Ride

Writer Heidi Beierle provides her review of author Michael Yang’s new book, Coming Alive on the Ride: A Memoir of Motorcycle Travel, Self-Discovery, and Korean Heritage.

Local Adventurer Shares Motorcycle Journey with Kiwanis Club

Local Adventurer Shares Motorcycle Journey with Kiwanis Club

Kiwanis Club of La Cañada welcomed local entrepreneur and adventurer Michael Yang to its weekly luncheon on Aug. 27 to talk about his recent 37-day, 11,000-mile motorcycle trip from La Cañada Flintridge to Prudhoe Bay, Alaska, and back. Alongside vivid travel stories, Yang shared his personal journey — from immigrating to the U.S. from Seoul at age 14…

Venture Myth Michael Yang Gives Kiwanis Club Lecture

Venture Myth Michael Yang Gives Kiwanis Club Lecture

The Korea Daily – Michael Yang (CEO of Michael Yang Capital Management, pictured), a 1.5-generation Korean-American entrepreneur who created a Silicon Valley venture legend, gave a special lecture at the La Cañada Kiwanis Club luncheon on the 27th of last month. Yang shared his 37-day, 11,000-mile motorcycle journey from La Cañada to Prudhoe Bay, Alaska, under the theme, “When the Open Road Comes Calling.” He also shared his 40,000-mile journey across North America over the past seven years.

When the Open Road Comes Calling, Yang Answers

When the Open Road Comes Calling, Yang Answers

Outlook Valley Sun – When Michael Yang was 15 years old, he bought a used 1972 Yamaha LT2 100 motorcycle for $200 that he saved for while working part-time at 7-Eleven as a clerk. The modest green-tanked and knobby-tired bike transported him to and from school, his job and, on the weekends, to the Santa Cruz mountains in San Jose — this teenager’s oasis to roam free.

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